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Building tourism knowledge through quantitative analysis : the legacy of Josef Mazanec /
This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-mak...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford] :
Emerald Insights,
2012.
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| Colección: | International Journal of Culture, Tourism and Hospitality Research: Volume 6, Issue 4.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models.