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Building tourism knowledge through quantitative analysis : the legacy of Josef Mazanec /
This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-mak...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford] :
Emerald Insights,
2012.
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| Colección: | International Journal of Culture, Tourism and Hospitality Research: Volume 6, Issue 4.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-making quality in tourism. We also offer some insights into the areas where Mazanec contributed by applying concepts and methods of management science, and deepening our understanding through critical reflection on popular approaches in marketing research. |
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| Notas: | Published in association with International Academy of Culture, Tourism, & Hospitality Research. |
| Descripción Física: | 1 online resource (pages [290]-410) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781781903643 1781903646 |