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China catalyst : powering global growth by reaching the fastest growing consumer markets in the world /

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holloman, Dave M., 1969-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2013]
Temas:
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of em.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118661277
1118661273
1118411293
9781118411292