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Branded bodies, rhetoric, and the neoliberal nation-state /

Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wingard, Jennifer, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, MD : Lexington Books, ©2013.
Colección:Cultural studies/pedagogy/activism.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Branded bodies, rhetoric, and the neoliberal nation-state /  |c Jennifer Wingard. 
260 |a Lanham, MD :  |b Lexington Books,  |c ©2013. 
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505 0 |a Othering and branding : assembling neoliberal identities -- Branding the family : U.S. protectionism and the tie that binds -- (Dis)embodying the branding of protection : assemblage in the ICE age -- "José Padilla" and "Osama bin Laden" : material consequences of branding bodies -- From branding to bodies : (re)assembling the worker. 
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520 |a Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the 
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650 0 |a Neoliberalism. 
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