Branded bodies, rhetoric, and the neoliberal nation-state /

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wingard, Jennifer, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, MD : Lexington Books, ©2013.
Colección:Cultural studies/pedagogy/activism.
Temas:
Human body > Social aspects.
Human body > Political aspects.
Human body > Symbolic aspects.
Neoliberalism.
Corps humain > Aspect social.
Corps humain > Aspect politique.
Corps humain > Aspect symbolique.
Néo-libéralisme.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Human body > Political aspects
Human body > Social aspects
Human body > Symbolic aspects
Neoliberalism
Acceso en línea:Texto completo
Descripción
Sumario:Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the
Descripción Física:1 online resource (xiv, 147 pages)
Bibliografía:Includes bibliographical references (pages 131-137) and index.
ISBN:9780739180211
0739180215
9781299184862
1299184863

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