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Competitive Intelligence 2.0 : Organization, Innovation and Territory.
The recent "concept of 2.0"", a consequence of ""Web 2.0"", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc. This book consid...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Wiley,
2013.
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| Colección: | ISTE.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Competitive Intelligence 2.0; Title Page; Copyright Page; Table of Contents; Foreword; Introduction; PART ONE: Organization; Chapter 1. Competitive Intelligence 2.0: A Three-Dimensional Relationship?; 1.1. Introduction: From information society boom; 1.2. ... to the emergence of competitive intelligence; 1.3. CI perceived as a way of managing relationships; 1.4. Decision-maker
- watcher
- information triangle: Toward a "bermudization" of actors?; 1.5. Teaching companies to be "intelligent": competitive versus competition?; 1.6. Conclusion; 1.7. Bibliography; Chapter 2. Management 2.0.
- 2.1. Introduction2.2. Competitive environment of the 21st Century; 2.2.1. Competitive environment; 2.2.2 Technological trends and innovations; 2.3. Management 2.0: the world is flat, but organizations should be full; 2.3.1. Creativity, sharing of responsibilities, and sharing of results; 2.3.2. Define leadership; 2.3.3. Collective and participative intelligence: employees' involvement; 2.4. Conclusion; 2.5. Bibliography; Chapter 3. Sustainable Development 2.0: Seeking "The Creation of Shared Values"; 3.1. Introduction.
- 3.2. Common features of a new paradigm of 2.0 compliant organizational management3.2.1. The characters of sustainable development applied to companies; 3.2.2. The emergence of a civil society of opinion; 3.3. The outlines of Sustainable Development 2.0; 3.3.1. Web 2.0 helping the social impact of enterprise; 3.3.2. Web 2.0 for environmental impact; 3.4. Conclusion; 3.5. Bibliography; Chapter 4. Corporate Education and Web 2.0; 4.1. Introduction: what is corporate education?; 4.2. Evolution of corporate education; 4.3. Corporate Education 2.0.
- 4.3.1. Trends, technological innovations and Corporate Education 2.04.3.2. Social trends and Corporate Education 2.0; 4.3.3. Transformations of the competitive environment and Corporate Education 2.0; 4.4. Good examples of Corporate Education 2.0; 4.4.1. Toyota University: Lean learning; 4.4.2. GE, Leadership, Innovation and Growth (LIG); 4.4.3. Enclos university: develop a corporate education project for an SME; 4.5. Competitive Intelligence and Corporate Education 2.0; 4.6. Conclusion; 4.7. Bibliography; Chapter 5. Marketing 2.0; 5.1. Introduction; 5.2. E-marketing: a changing activity.
- 5.3. Web Analytics: an essential discipline for an effective e-marketing piloting5.3.1. Competitive intelligence for Web Analytics; 5.3.2. Web Analytics 2.0: from the approach of Watch adapted to e-marketing to the approach of competitive intelligence adapted to e-marketing; 5.3.3. Emergence of competitive intelligence tools for e-marketing piloting; 5.4. Conclusion; 5.5. Bibliography; PART TWO: Innovation; Chapter 6. Parallax: Mindset 2.0; 6.1. Introduction; 6.2. Thought and action in the digital age; 6.2.1. Creativity and richness of civilizations.