Storytelling in business : the authentic and fluent organization /

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Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Forman, Janis (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]
Temas:
Communication in management > Case studies.
Business communication > Case studies.
Communication en gestion > Études de cas.
Communication dans l'entreprise > Études de cas.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Communication in management
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why explore storytelling in business?
  • A framework for organizational storytelling
  • Stories about strategy : Schering-Plough
  • Schering-Plough : lessons learned
  • Stories and the corporate brand : Chevron
  • Chevron : lessons learned
  • Digital stories for business : FedEx
  • FedEx : lessons learned
  • Storytelling workshops for change : Philips
  • Philips : lessons learned
  • Ending with a beginning.

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