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Engaging diverse college alumni : the essential guide to fundraising /

Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundrais...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gasman, Marybeth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2013.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Engaging diverse college alumni :  |b the essential guide to fundraising /  |c by Marybeth Gasman and Nelson Bowman III. 
260 |a New York :  |b Routledge,  |c 2013. 
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504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Front Cover; Engaging Diverse College Alumni; Copyright Page; Contents; Acknowledgments; 1. Introduction; 2. African American Philanthropy and Alumni: "Uplifting the Race"; 3. Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"; 4. Latino Philanthropy and Alumni: "Elevating Culture and Family"; 5. Native American Philanthropy and Alumni: "Community over Individual"; 6. A Conversation with Advancement Staff at Majority Institutions; 7. A Conversation with Alumni of Color; 8. Model Programs for Alumni of Color; 9. Mistakes to Avoid. 
505 8 |a 10. Best Practices and Concluding Thoughts11. Strategies at a Glance; Appendices; Bibliography; Index. 
520 |a Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a ""one size fits all"" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and of. 
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650 0 |a Education, Higher  |z United States  |x Finance. 
650 0 |a Universities and colleges  |x Alumni and alumnae  |z United States. 
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650 7 |a Educational fund raising  |2 fast 
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