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The Routledge companion to advertising and promotional culture /
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical roots...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge,
2013.
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| Colección: | Routledge companions.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction
- Historical perspectives
- Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross
- "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn
- The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole
- Cultivating the romance of place : marketing as popular geography / Richard K. Popp
- Political economy
- Regulating integrated advertising / Christina Spurgeon
- Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy
- Media buying : the new power of advertising / Joseph Turow
- Globalization
- The advertising industry in Latin America : a regional portrait / John Sinclair
- Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng
- The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chávez
- The transnational promotional class and the circulation of value(s) / Melissa Aronczyk
- Audiences as labor, consumers, interpreters, fans
- Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen
- The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein
- Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes
- Identities
- The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy
- "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika
- The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton
- Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott
- Social institutions
- The new refeudalization of the public sphere / Jamie Warner
- Rate your knowledge: the branded university / Sarah Banet-Weiser
- Now hear this : the state of promotion and popular music / Devon Powers
- Property porn : an analysis of online real estate advertising / Jacqueline Botterill
- Everyday life
- "Brand you!" : the business of personal branding and community in anxious times / Christine Harold
- Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury
- Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein
- From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes
- The environment
- The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen
- Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern
- The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.