The Routledge companion to advertising and promotional culture /

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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical roots...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: McAllister, Matthew P. (Editor ), West, Emily (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, 2013.
Colección:Routledge companions.
Temas:
Advertising.
Branding (Marketing)
Social media.
Social Media
Stratégie de marque.
Médias sociaux.
branding.
social media.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Social media
Annonsering.
Marknadsföring.
Sociala medier.
handbooks.
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo

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