Marketing management and strategy : an African casebook /

Mostrar otras versiones (1)

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tesar, George, Kuada, John E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon : Routledge, 2013.
Temas:
Marketing > Africa.
Marketing > Management > Case studies.
Strategic planning > Africa > Case studies.
Marketing > Afrique.
Marketing > Gestion > Études de cas.
Planification stratégique > Afrique > Études de cas.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing
Marketing > Management
Strategic planning
Africa
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An assessment of external environments for enterprises diagram
  • African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu
  • Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni
  • Will privatization save nigerian rail transport system? / Robert Madu and John Kuada
  • Perspectives on executive and managerial strategies and operations
  • Diagram
  • Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula
  • Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly
  • The Kenyan milk market : growth enabling policies and strategies / John Kuada
  • Executive and managerial strategic action on the enterprise level
  • Diagram
  • Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada
  • FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa
  • Effort school or more effort? / Fred Mugambi Mwirigi
  • Marketing action diagram
  • Danso fruit drinks (DFD) Ghana Limited / John Kuada
  • Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach
  • Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig
  • Marketing rewards and executive and managerial control diagram
  • Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach
  • Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar
  • Ghana craft company / John Kuada
  • Conclusion
  • Integrated model diagram
  • Strategic planning diagram
  • Bibliography
  • Web resources.

Ejemplares similares