Marketing management and strategy : an African casebook /

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This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tesar, George, Kuada, John E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon : Routledge, 2013.
Temas:
Marketing > Africa.
Marketing > Management > Case studies.
Strategic planning > Africa > Case studies.
Marketing > Afrique.
Marketing > Gestion > Études de cas.
Planification stratégique > Afrique > Études de cas.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing
Marketing > Management
Strategic planning
Africa
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essen.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781135096205
1135096201
9780203071663
0203071662
9781299141124
1299141129
9781135096151
1135096155
9781135096199
1135096198

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