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Advanced presentations by design : creating communication that drives action /
Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Pfeiffer, A Wiley Imprint,
[2013]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Abela, Andrew V., |d 1965- | |
| 245 | 1 | 0 | |a Advanced presentations by design : |b creating communication that drives action / |c Andrew V. Abela, Ph. D. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a San Francisco : |b Pfeiffer, A Wiley Imprint, |c [2013] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a Audience -- Objective -- Problem solution -- Evidence -- Anecdotes -- Story -- Visuals -- Layout -- Stakeholders and measurement. | |
| 520 | |a Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business presentations. | |
| 650 | 0 | |a Business communication. | |
| 650 | 6 | |a Présentations (Affaires) | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x Meetings & Presentations. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Business presentations |2 fast | |
| 758 | |i has work: |a Advanced presentations by design (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGPXP4g9twtw6rJP9DP38K |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Abela, Andrew V., 1965- |t Advanced presentations by design. |b Second edition. |d San Francisco : Pfeiffer, A Wiley Imprint, [2013] |z 9781118347911 |w (DLC) 2013001014 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1170687 |z Texto completo |
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