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Revisiting the Philosophical Foundations of Trademarks in the US and UK.
This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark ow...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Pub.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark owners. The book develops the "Economic-Social Planning justification", which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formul ... |
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| Descripción Física: | 1 online resource (265 pages) |
| Bibliografía: | Includes bibliographical references (pages 225-237) and index. |
| ISBN: | 9781443818292 1443818291 9781443817790 1443817791 9786612588150 6612588152 |