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Content to commerce : engaging consumers across paid, owned and earned channels /
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Savar, Avi, |d 1973- | |
| 245 | 1 | 0 | |a Content to commerce : |b engaging consumers across paid, owned and earned channels / |c Avi Savar. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2013. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
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| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing social. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 650 | 7 | |a Online-Marketing |2 gnd | |
| 650 | 7 | |a Content Management |2 gnd | |
| 758 | |i has work: |a Content to commerce (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGVXRmCJrRMpPWgxqRdpvb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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