The Business of Champagne : a Delicate Balance.

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The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Charters, Stephen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Routledge studies of gastronomy, food and drink.
Temas:
Champagne (Wine) > Economic aspects.
Wine and wine making.
Wine industry.
Wine industry > France > Champagne-Ardenne.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Management.
SCIENCE > Earth Sciences > Geography.
Champagne (Vin) > Aspect économique.
Vin > Industrie.
Vin > Industrie > France > Champagne-Ardenne.
Wine and wine making
Wine industry
France > Champagne-Ardenne
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Pt. 1. Context
  • pt. 2. The place and the land
  • pt. 3. Creating the myth and selling the wine
  • pt. 4. Managing the industry
  • pt. 5. Reflecting on champagne.

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