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The Business of Champagne : a Delicate Balance.
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
|
| Colección: | Routledge studies of gastronomy, food and drink.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 130124s2013 xx o 000 0 eng d | ||
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| 020 | |a 9781136670817 | ||
| 020 | |a 1136670815 | ||
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| 029 | 1 | |a DEBSZ |b 431302294 | |
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| 035 | |a (OCoLC)826856063 | ||
| 050 | 4 | |a HD9385.F82 C433 2012 | |
| 082 | 0 | 4 | |a 338.4/7663224 |a 338.47663224 |a 338.476632240944 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Charters, Stephen. | |
| 245 | 1 | 4 | |a The Business of Champagne : |b a Delicate Balance. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (241 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Studies of Gastronomy, Food and Drink | |
| 520 | |a The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Pt. 1. Context -- pt. 2. The place and the land -- pt. 3. Creating the myth and selling the wine -- pt. 4. Managing the industry -- pt. 5. Reflecting on champagne. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Champagne (Wine) |x Economic aspects. | |
| 650 | 0 | |a Wine and wine making. | |
| 650 | 0 | |a Wine industry. | |
| 650 | 0 | |a Wine industry |z France |z Champagne-Ardenne. | |
| 650 | 4 | |a BUSINESS & ECONOMICS |x International |x Marketing. | |
| 650 | 4 | |a BUSINESS & ECONOMICS |x Management. | |
| 650 | 4 | |a Champagne (Wine) |x Economic aspects. | |
| 650 | 4 | |a SCIENCE |x Earth Sciences |x Geography. | |
| 650 | 4 | |a Wine and wine making. | |
| 650 | 4 | |a Wine industry. | |
| 650 | 4 | |a Wine industry |z France |x Champagne-Ardenne. | |
| 650 | 6 | |a Champagne (Vin) |x Aspect économique. | |
| 650 | 6 | |a Vin |x Industrie. | |
| 650 | 6 | |a Vin |x Industrie |z France |z Champagne-Ardenne. | |
| 650 | 7 | |a Wine and wine making |2 fast | |
| 650 | 7 | |a Wine industry |2 fast | |
| 651 | 7 | |a France |z Champagne-Ardenne |2 fast | |
| 758 | |i has work: |a The business of champagne (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYdrxp6Fv84TMH9YDKDP43 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780415594400 |
| 830 | 0 | |a Routledge studies of gastronomy, food and drink. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1111789 |z Texto completo |
| 938 | |a 123Library |b 123L |n 61685 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1111789 | ||
| 994 | |a 92 |b IZTAP | ||