Consumption, culture and consumer life-choices in Australia /

While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Henry, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Publishing, Ã2006.
Colección:Qualitative market research ; v. 9, no. 2.
Temas:
Consumption (Economics) > Australia.
Marketing research.
Marketing > Recherche.
POLITICAL SCIENCE > Economic Conditions.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
Consumption (Economics)
Marketing research
Australia
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Adapting ethnographic research methods to ad hoc commercial market research; Cosmopolitanism as a consumer orientation; Authenticity and consumption in the Australian Hip Hop culture; Symbolic double-coding: the case of Australian pubs; Magnetic points for lifestyle shaping: the contribution of self-fulfillment, aspirations, and capabilities; Product involvement and the evaluation of wine quality; Book review.

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