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|a Consumption, culture and consumer life-choices in Australia /
|c guest editor, Paul Henry.
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|a Bradford, England :
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|a 1 online resource (89 pages)
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|a Qualitative market research,
|x 1352-2752 ;
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|a Includes bibliographical references.
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|a Cover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Adapting ethnographic research methods to ad hoc commercial market research; Cosmopolitanism as a consumer orientation; Authenticity and consumption in the Australian Hip Hop culture; Symbolic double-coding: the case of Australian pubs; Magnetic points for lifestyle shaping: the contribution of self-fulfillment, aspirations, and capabilities; Product involvement and the evaluation of wine quality; Book review.
|
520 |
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|a While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting.
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546 |
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|a English.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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|a Consumption (Economics)
|z Australia.
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|a Marketing research.
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|a Marketing
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|a BUSINESS & ECONOMICS
|x Economics
|x Macroeconomics.
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|a Marketing research
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|a Australia
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|1 https://id.oclc.org/worldcat/entity/E39QbtfRv8PPH7gCqhkJ8DK8bM
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|a Henry, Paul.
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|i has work:
|a Consumption, culture and consumer life-choices in Australia (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD38WJw94vCCHdt8PqwYyYd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|a Qualitative market research ;
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