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Marketing to moviegoers : a handbook of strategies and tactics /
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Carbondale :
Southern Illinois University Press,
2013
|
| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Marich, Robert. | |
| 245 | 1 | 0 | |a Marketing to moviegoers : |b a handbook of strategies and tactics / |c Robert Marich. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Carbondale : |b Southern Illinois University Press, |c 2013 | |
| 300 | |a 1 online resource (xi, 417 pages) : |b illustrations | ||
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| 500 | |a Includes index. | ||
| 505 | 0 | |a Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. | ||
| 546 | |a English. | ||
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| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 650 | 0 | |a Motion pictures |x Distribution. | |
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| 650 | 7 | |a Motion pictures |x Marketing |2 fast | |
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