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Involving customers in new service development /
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service a...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London : Hackensack, NJ ; London :
Imperial College Press ; Distributed by World Scientific Pub. Co.,
©2006.
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| Colección: | Series on technology management ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |