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Involving customers in new service development /
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service a...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London : Hackensack, NJ ; London :
Imperial College Press ; Distributed by World Scientific Pub. Co.,
©2006.
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| Colección: | Series on technology management ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. |
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| Descripción Física: | 1 online resource (viii, 323 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781860948893 1860948898 1281867454 9781281867452 |