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Spreadable media : creating value and meaning in a networked culture /
This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralize...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press,
[2013]
|
| Colección: | Postmillennial pop.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Jenkins, Henry, |d 1958- |1 https://id.oclc.org/worldcat/entity/E39PBJycTKrJjmgfRd4rdrGj4q | |
| 245 | 1 | 0 | |a Spreadable media : |b creating value and meaning in a networked culture / |c Henry Jenkins, Sam Ford, & Joshua Green. |
| 264 | 1 | |a New York : |b New York University Press, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (xv, 351 pages) | ||
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| 490 | 1 | |a Postmillennial pop | |
| 520 | |a This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but spreadability describes the ways content travels through social media. This book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like "memes" and "viral" to the concept of "Web 2.0" and the popular notion of "influencers." This book examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others - from both the U.S. and around the world - the authors illustrate the contours of the early twenty-first century media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, this book provides a clear understanding of how people are spreading ideas - and the implications these activities have for business, politics, and everyday life. -- Book description. | ||
| 505 | 0 | |a Where Web 2.0 went wrong -- Reappraising the residual -- The value of media engagement -- What constitutes meaningful participation? -- Designing for spreadability -- Courting supporters for independent media -- Thinking transnationally. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media and culture. | |
| 650 | 0 | |a Mass media and technology. | |
| 650 | 0 | |a Mass media |x Social aspects. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Médias et culture. | |
| 650 | 6 | |a Médias et technologie. | |
| 650 | 6 | |a Médias |x Aspect social. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a LAW |x Media & the Law. |2 bisacsh | |
| 650 | 7 | |a Media Studies. |2 eflch | |
| 650 | 7 | |a Mass media and culture |2 fast | |
| 650 | 7 | |a Mass media and technology |2 fast | |
| 650 | 7 | |a Mass media |x Social aspects |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 650 | 7 | |a Neue Medien |2 gnd | |
| 650 | 7 | |a World Wide Web 2.0 |2 gnd | |
| 650 | 7 | |a Soziale Software |2 gnd | |
| 650 | 1 | 7 | |a Massamedia. |2 gtt |
| 650 | 7 | |a Massmedia och kultur. |2 sao | |
| 650 | 7 | |a Massmedia |x sociala aspekter. |2 sao | |
| 650 | 7 | |a Sociala medier. |2 sao | |
| 700 | 1 | |a Ford, Sam, |d 1983- |1 https://id.oclc.org/worldcat/entity/E39PCjyv3X4y3hdQmWY8g9V8cq | |
| 700 | 1 | |a Green, Joshua |q (Joshua Benjamin) |1 https://id.oclc.org/worldcat/entity/E39PCjrQyDGkcH7KwH9qYrvd8K | |
| 776 | 0 | 8 | |i Print version: |z 9780814743508 |z 0814743501 |w (DLC) 2012028526 |
| 776 | 0 | 8 | |i Print version: |a Jenkins, Henry, 1958- |t Spreadable media. |d New York ; London : New York University Press, ©2013 |z 9780814743508 |w (DLC) 2012028526 |w (OCoLC)794040385 |
| 830 | 0 | |a Postmillennial pop. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1114591 |z Texto completo |
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