Workers go shopping in Argentina : the rise of popular consumer culture /

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This book examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. The author examines the social and political changes that occu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Milanesio, Natalia, 1974-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Albuquerque : University of New Mexico, ©2013.
Temas:
1900-1999
Segle XX
Consumption (Economics) > Argentina.
Consumers > Argentina > History > 20th century.
Working class > Argentina > History.
Travailleurs > Argentine > Histoire.
Consommateurs > Argentine > Histoire > 20e siècle.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Consumers
Consumption (Economics)
Economic history
Working class
Verbraucherverhalten
Arbeiterklasse
Consum (Economia)
Consumidors.
Proletariat.
Societat de massa.
Argentina > Economic conditions > 20th century.
Argentine > Conditions économiques > 20e siècle.
Argentina
Argentinien
Argentine.
Argentina.
History
Llibres electrònics.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Industry, wages, and the state: the rise of popular consumer culture
  • Surveys and campaigns : discovering and reaching the worker-consumer
  • Commercial culture becomes popular : advertising and the challenges of a changing market
  • How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
  • Love in the time of mass consumption
  • Tales of consumers : memory and working-class material culture
  • Epilogue : consumer culture today.

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