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Complete B2B online marketing /

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ginty, Maura
Otros Autores: Vaccarello, Lauren, Leake, William
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : J. Wiley & Sons, ©2012.
Colección:Serious skills.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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100 1 |a Ginty, Maura. 
245 1 0 |a Complete B2B online marketing /  |c Maura Ginty and Lauren Vaccarello with William Leake. 
246 3 |a Complete business-to-business online marketing 
260 |a Hoboken, N.J. :  |b J. Wiley & Sons,  |c ©2012. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
490 1 |a Sybex serious skills 
500 |a Includes index. 
505 0 |a Complete B2B Online Marketing; Acknowledgments; About the Authors; Contents; Introduction; Chapter 1: Understanding B2B Online Marketing; Why Online?; B2B Is Different; Developing Your Strategy; How Online Reflects the Funnel: Objectives and Measurement; Chapter 2: Building a B2B Brand Online; Understanding Online and Using Digital Strategies to Build a Brand; Tactical Guide to B2B Branding Online; Go Identify Your Audience; Determining Your Content Strategy; Chapter 3: Search Engine Optimization: Outranking Your Competitors; What Is SEO?; The Wagging Tail of Keywords. 
505 8 |a Squeezing the Juice Out of LinksDesigning for Optimal Results; Chapter 4: Using Paid Online Media in the B2B Marketplace; Search Engine Marketing; B2B Strategies for Paid Search; Display Advertising for B2B; Social Media Advertising; Chapter 5: Search and Social Media for Online PR; Overview of Traditional B2B PR; How Online PR Is Different; Three B2B Online PR Case Studies; Chapter 6: Social Media; Social Media Listening; Exploiting Your Resources; Social Engagement; Chapter 7: Optimizing with Metrics; Aligning Analytics with the Goals of Your Site; The Basics of Analyzing Metrics. 
505 8 |a Key Performance Indicators and Other Meaningful ReportsWash, Rinse, and Repeat to Improve Your Site; Testing for Ongoing Optimization; Should It Stay or Should It Go?; Social Media Metrics; Chapter 8: Conversion Rate Optimization and Usability; Web Usability and CRO: Similarities and Differences; Where to Start: Stages for Usability and CRO; Key B2B Conversions; Getting Started with Usability Practices; Building Blocks for Usability; Chapter 9: Integrating Online with Offline Marketing; Can Events and Online Marketing Ever Join Forces? 
520 |a Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resou. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Industrial marketing. 
650 0 |a Internet marketing. 
650 0 |a Digital media. 
650 6 |a Marketing industriel. 
650 6 |a Marketing sur Internet. 
650 6 |a Médias numériques. 
650 7 |a BUSINESS & ECONOMICS  |x E-Commerce  |x Internet Marketing.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Mail Order.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Direct.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Multilevel.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Telemarketing.  |2 bisacsh 
650 7 |a Digital media  |2 fast 
650 7 |a Industrial marketing  |2 fast 
650 7 |a Internet marketing  |2 fast 
700 1 |a Vaccarello, Lauren. 
700 1 |a Leake, William. 
758 |i has work:  |a Complete B2B online marketing (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFTk4FqJxfmdcVtPgKFfC3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Ginty, Maura.  |t Complete B2B online marketing.  |d [Hoboken, NJ] : Wiley, ©2012  |z 9781118147849  |w (OCoLC)805288683 
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