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Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ginty, Maura
Otros Autores: Vaccarello, Lauren, Leake, William
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : J. Wiley & Sons, ©2012.
Colección:Serious skills.
Temas:
Industrial marketing.
Internet marketing.
Digital media.
Marketing industriel.
Marketing sur Internet.
Médias numériques.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Digital media
Industrial marketing
Internet marketing
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resou.
Notas:Includes index.
Descripción Física:1 online resource (1 volume) : illustrations
ISBN:9781118225875
1118225872
1280879815
9781280879814
9781118239186
1118239180

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