Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage /

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"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relation...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Middleton, Daina (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, Ã2013.
Temas:
Marketing > Management.
Marketing > Gestion.
BUSINESS & ECONOMICS > Customer Relations.
Marketing > Management
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Introduction: The Participation Age
  • Marketing in the Age of Participation
  • The Catalyst: The Consumer-to-Participant Transformation
  • Tools for the Past 60 Years
  • Time for a Participation Revolution
  • Participation Way for the Participation Age
  • D + E + C = P2: Discover
  • D + E + C = P2: Empower
  • D + E + C = P2: Connect
  • D + E + C = P2: Participation
  • D + E + C = P2: Performance
  • Planning: Bringing the Participation Way to Life
  • Measuring Participation Performance
  • The Future Marketer: The Nurturist.

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