Perspectives on international marketing reissued /

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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Paliwoda, Stanley J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Routledge library editions. International business.
Temas:
Export marketing > Case studies.
Marketing > China > Case studies.
Marketing > Japan > Case studies.
International business enterprises > Case studies.
Marketing > Chine > Études de cas.
Marketing > Japon > Études de cas.
Entreprises multinationales > Études de cas.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Export marketing
International business enterprises
Marketing
China
Japan
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Pt. I. Challenging the international marketing literature
  • pt. II. Marketing to China and Japan : research findings
  • pt. III. Empirical studies of international marketing that are industry-specific.

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