Cargando…
Perspectives on international marketing reissued /
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on t...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2013.
|
| Colección: | Routledge library editions. International business.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn823719124 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 130109s2013 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d N$T |d YDXCP |d UKDOC |d OCLCF |d OCLCO |d OCLCQ |d OCLCO |d DEBSZ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d SGP |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781135126674 |q (electronic bk.) | ||
| 020 | |a 1135126674 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000052918635 | |
| 029 | 1 | |a DEBBG |b BV041052690 | |
| 029 | 1 | |a DEBSZ |b 43129688X | |
| 029 | 1 | |a DEBSZ |b 463013042 | |
| 035 | |a (OCoLC)823719124 | ||
| 043 | |a a-cc--- |a a-ja--- | ||
| 050 | 4 | |a HF5415.13 .P384 2013 | |
| 072 | 7 | |a BUS |x 026000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043030 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043040 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.84 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Perspectives on international marketing reissued / |c edited by Stanley J. Paliwoda. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2013. | ||
| 300 | |a 1 online resource (393 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Library Editions: International Business | |
| 520 | |a Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing |v Case studies. | |
| 650 | 0 | |a Marketing |z China |v Case studies. | |
| 650 | 0 | |a Marketing |z Japan |v Case studies. | |
| 650 | 0 | |a International business enterprises |v Case studies. | |
| 650 | 6 | |a Marketing |z Chine |v Études de cas. | |
| 650 | 6 | |a Marketing |z Japon |v Études de cas. | |
| 650 | 6 | |a Entreprises multinationales |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a China |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3 | |
| 651 | 7 | |a Japan |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkT7GyCmyjxytDfqk6Yfq | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Paliwoda, Stanley J. | |
| 758 | |i has work: |a Perspectives on international marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCY6MQ4fqBY9MVVmDGjvd73 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Paliwoda, Stanley. |t Perspectives on International Marketing Reissued. |d Hoboken : Taylor and Francis, ©2013 |z 9780415657693 |
| 830 | 0 | |a Routledge library editions. |p International business. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1108523 |z Texto completo |
| 938 | |a 123Library |b 123L |n 58886 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1108523 | ||
| 938 | |a EBSCOhost |b EBSC |n 520140 | ||
| 938 | |a YBP Library Services |b YANK |n 9972107 | ||
| 994 | |a 92 |b IZTAP | ||