International Marketing (RLE International Business) : Strategy and Management.

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunitie...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gilligan, Colin
Otros Autores: Hird, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2013.
Colección:Routledge Library Editions: International Business.
Temas:
Export marketing > Case studies.
Export marketing.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Export marketing
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and.
Notas:The Move towards Global Strategies.
Descripción Física:1 online resource (329 pages).
ISBN:9781135133870
1135133875

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