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Analytics for Managers : With Excel.

Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, ide...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bell, Peter
Otros Autores: Zaric, Gregory
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Temas:
Acceso en línea:Texto completo

MARC

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520 |a Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization. The objective of this book is to introduce analytics from the perspective of the general manager of a corporation. Rather than examine the details or attempt an encyclopa. 
505 0 |a Cover; ANALYTICS FOR MANAGERS; Title Page; Copyright Page; Table of Contents; Introduction: Analytics for Managers; 1. An Introduction to Analytics; 2. Models and Model Building; 3. Analyzing Sequential Decisions; 4. Data-Driven Decision Making; 5. Predictive Modeling; 6. Simulating the Future; 7. Simultaneous Decision Problems; 8. Revenue Management and Scientific Pricing; 9. Analytics as a Strategy to Achieve Competitive Advantage; Index. 
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