Bollywood and Globalisation.

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adoptin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schaefer, David J.
Otros Autores: Karan, Kavita
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Colección:Routledge contemporary South Asia series.
Temas:
Motion pictures > India.
Motion picture industry > India.
Motion pictures and globalization > India.
Culture in motion pictures.
Cinéma > Inde.
Cinéma > Industrie > Inde.
Cinéma et mondialisation > Inde.
Culture au cinéma.
Culture in motion pictures
Motion picture industry
Motion pictures
Motion pictures and globalization
India
Acceso en línea:Texto completo
Descripción
Sumario:The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends.
Descripción Física:1 online resource (207 pages).
ISBN:9781136196164
1136196161

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