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Make It All About Them : Winning Sales Presentations.

Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Keller, Nadine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wiley, 2012.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Make It All About Them :  |b Winning Sales Presentations. 
260 |a New York :  |b Wiley,  |c 2012. 
300 |a 1 online resource (240 pages) 
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520 |a Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are. 
505 0 |a Make it all about them -- Start with the end in mind -- Develop a story -- Developing stories for existing clients (re-bids). 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Sales presentations. 
650 0 |a Business presentations. 
650 6 |a Arguments de vente. 
650 6 |a Présentations (Affaires) 
650 7 |a Business presentations  |2 fast 
650 7 |a Sales presentations  |2 fast 
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