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Principles of Advertising : a Global Perspective, Second Edition.

""A complete and well-organized textbook on advertising""?Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lee, Monle
Otros Autores: Johnson, Carla
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:""A complete and well-organized textbook on advertising""?Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrat.
Descripción Física:1 online resource (451 pages)
ISBN:9781136419324
1136419322