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|a Saratovsky, Kari Dunn,
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|a Cause for change :
|b the why and how of nonprofit millennial engagement /
|c Kari Dunn Saratovsky, Derrick Feldman.
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|a First edition.
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|a Includes bibliographical references and index.
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|a The importance of the next generation and why they matter to you -- Developing your millennial engagement strategy -- Generation connected -- A call to action -- The power of peer influence -- The millennial donor -- Millennials in the workplace -- Millennials as nonprofit leaders.
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|a Print version record and CIP data provided by publisher.
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|a A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial.
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