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Classical Rhetoric and Modern Public Relations : an Isocratean Model.
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charle...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
|
| Colección: | Routledge research in public relations.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 0 | |a Classical Rhetoric and Modern Public Relations : |b an Isocratean Model. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2012. | ||
| 300 | |a 1 online resource (209 pages). | ||
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| 520 | |a This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as ""the master of all rhetoricians, "" favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addr. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Isocrates and Modern Public Relations: An Overview -- Sophrosyne and Dikaiosyne: Isocrates? Concentric Ethics -- Peitho: An Isocratean Model of Persuasion -- Homonoia: Antecedents of Public Relations? Social Harmony: Frameworks in Isocratean Rhetoric -- Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm -- Logos and Dunamis: Isocrates and Postmodern Public Relate -- Syggrammata: Planning and New Media -- Paideia: Isocrates? Rhetorical Education -- Antilogia: Speaking Against Isocrates -- Mimesis: Rediscovering Isocrate. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 600 | 0 | 0 | |a Isocrates |x Criticism and interpretation. |
| 600 | 0 | 7 | |a Isocrates |2 fast |
| 650 | 0 | |a Rhetoric |x Political aspects. | |
| 650 | 0 | |a Rhetoric, Ancient. | |
| 650 | 0 | |a Education, Greek |x Philosophy. | |
| 650 | 6 | |a Discours politique. | |
| 650 | 6 | |a Rhétorique ancienne. | |
| 650 | 6 | |a Éducation grecque |x Philosophie. | |
| 650 | 7 | |a LITERARY CRITICISM |x Ancient & Classical. |2 bisacsh | |
| 650 | 7 | |a Education, Greek |x Philosophy |2 fast | |
| 650 | 7 | |a Rhetoric, Ancient |2 fast | |
| 650 | 7 | |a Rhetoric |x Political aspects |2 fast | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast | |
| 758 | |i has work: |a Classical rhetoric and modern public relations (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGgPpHXFxpwdfDvxqJycRq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780415626002 |
| 830 | 0 | |a Routledge research in public relations. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1092746 |z Texto completo |
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