The Marketing Matrix : How the Corporation Gets Its Power - And How We Can Reclaim It.

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In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are ju...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hastings, Gerard
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Temas:
Marketing > Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Handling, Psychological.
Marketing > Gestion.
Consommateurs > Comportement.
Manipulation (Psychologie)
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumer behavior
Manipulative behavior
Marketing > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title; Copyright; Contents; List of figures; List of tables; List of boxes; Foreword: why the matrix matters; Preface; Acknowledgements; PART I Out of control; 1 The soft power of marketing; 2 The customer always comes second; 3 A tyranny of choice; 4 Not exactly lying ... ; 5 Suffer the little children; 6 Digital redemption?; 7 A very mixed blessing; 8 Marketing to power; PART II Solutions; 9 In search of solutions; 10 Power to the people; 11 Marketing as if people mattered; Notes; Index.

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