Cargando…
The Marketing Matrix : How the Corporation Gets Its Power - And How We Can Reclaim It.
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are ju...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn823387001 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 121213s2012 xx o 000 0 eng d | ||
| 040 | |a MHW |b eng |e pn |c MHW |d N$T |d EBLCP |d OCLCF |d OCLCQ |d OCLCO |d AU@ |d DEBSZ |d OCLCQ |d MERUC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCA |d OCLCL | ||
| 019 | |a 880909257 | ||
| 020 | |a 9781136228926 |q (electronic bk.) | ||
| 020 | |a 1136228926 |q (electronic bk.) | ||
| 020 | |z 1136228926 | ||
| 029 | 1 | |a AU@ |b 000052917020 | |
| 029 | 1 | |a AU@ |b 000055865995 | |
| 029 | 1 | |a DEBBG |b BV041052142 | |
| 029 | 1 | |a DEBSZ |b 431280959 | |
| 035 | |a (OCoLC)823387001 |z (OCoLC)880909257 | ||
| 050 | 4 | |a HF5415.13 .H3653 2012 | |
| 072 | 7 | |a BUS |x 073000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 058000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 039000 |2 bisacsh | |
| 072 | 7 | |a POL |x 023000 |2 bisacsh | |
| 082 | 0 | 4 | |a 339.47 |a 381.0973 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hastings, Gerard. | |
| 245 | 1 | 4 | |a The Marketing Matrix : |b How the Corporation Gets Its Power - And How We Can Reclaim It. |
| 260 | |a Hoboken : |b Taylor and Francis, |c 2012. | ||
| 300 | |a 1 online resource (417 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further e. | ||
| 505 | 0 | |a Cover; Title; Copyright; Contents; List of figures; List of tables; List of boxes; Foreword: why the matrix matters; Preface; Acknowledgements; PART I Out of control; 1 The soft power of marketing; 2 The customer always comes second; 3 A tyranny of choice; 4 Not exactly lying ... ; 5 Suffer the little children; 6 Digital redemption?; 7 A very mixed blessing; 8 Marketing to power; PART II Solutions; 9 In search of solutions; 10 Power to the people; 11 Marketing as if people mattered; Notes; Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Consumption (Economics) | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Manipulative behavior. | |
| 650 | 2 | |a Handling, Psychological. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Manipulation (Psychologie) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x Macroeconomics. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x Economic Conditions. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumption (Economics) |2 fast | |
| 650 | 7 | |a Manipulative behavior |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 758 | |i has work: |a The marketing matrix (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH83wBTgJjTYgRVBKKPCwC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780415678629 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1092724 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1092724 | ||
| 938 | |a EBSCOhost |b EBSC |n 507555 | ||
| 994 | |a 92 |b IZTAP | ||