The Marketing Matrix : How the Corporation Gets Its Power - And How We Can Reclaim It.

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In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are ju...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hastings, Gerard
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Temas:
Marketing > Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Handling, Psychological.
Marketing > Gestion.
Consommateurs > Comportement.
Manipulation (Psychologie)
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumer behavior
Manipulative behavior
Marketing > Management
Acceso en línea:Texto completo
Descripción
Sumario:In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further e.
Descripción Física:1 online resource (417 pages)
ISBN:9781136228926
1136228926

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