Customer Relationship Management using Business Intelligence.

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sturdy, Graham
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2012.
Temas:
Customer relations > Management.
Business planning.
Business intelligence.
Economics.
Management & management techniques.
Customer services.
BUSINESS & ECONOMICS > Customer Relations.
Business intelligence
Business planning
Customer relations > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; LIST OF ABBREVIATIONS; ACKNOWLEDGEMENTS; ABOUT THE AUTHOR; FOREWORD; INTRODUCTION; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; CHAPTER ELEVEN; CHAPTER TWELVE; POSTSCRIPT; APPENDIX ONE; APPENDIX TWO; APPENDIX THREE; APPENDIX FOUR; APPENDIX FIVE; APPENDIX SIX; APPENDIX SEVEN; REFERENCES; INDEX

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