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Customer Relationship Management using Business Intelligence.
This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sturdy, Graham. | |
| 245 | 1 | 0 | |a Customer Relationship Management using Business Intelligence. |
| 260 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2012. | ||
| 300 | |a 1 online resource (415 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the au ... | ||
| 504 | |a Includes bibliographical references (pages 345-381) and index. | ||
| 505 | 0 | |a TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; LIST OF ABBREVIATIONS; ACKNOWLEDGEMENTS; ABOUT THE AUTHOR; FOREWORD; INTRODUCTION; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; CHAPTER NINE; CHAPTER TEN; CHAPTER ELEVEN; CHAPTER TWELVE; POSTSCRIPT; APPENDIX ONE; APPENDIX TWO; APPENDIX THREE; APPENDIX FOUR; APPENDIX FIVE; APPENDIX SIX; APPENDIX SEVEN; REFERENCES; INDEX | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Business intelligence. | |
| 650 | 7 | |a Economics. |2 bicssc | |
| 650 | 7 | |a Management & management techniques. |2 bicssc | |
| 650 | 7 | |a Customer services. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Business intelligence |2 fast | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781443840798 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1080874 |z Texto completo |
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