Customer Relationship Management using Business Intelligence.

This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sturdy, Graham
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne : Cambridge Scholars Publishing, 2012.
Temas:
Customer relations > Management.
Business planning.
Business intelligence.
Economics.
Management & management techniques.
Customer services.
BUSINESS & ECONOMICS > Customer Relations.
Business intelligence
Business planning
Customer relations > Management
Acceso en línea:Texto completo
Descripción
Sumario:This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions Otherin the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the au ...
Descripción Física:1 online resource (415 pages)
Bibliografía:Includes bibliographical references (pages 345-381) and index.
ISBN:9781443842976
1443842974

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