Managing External Relations in Schools and Colleges : International Dimensions.

In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has become an important role for leaders of schools and colleges, as self-management requires them to think strategically and act responsively. Scanning and r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lumby, Jacky
Otros Autores: Foskett, Nicholas H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : SAGE Publications, 1999.
Colección:Centre for Educational Leadership and Management.
Temas:
Community and school > Great Britain.
Community and college > Great Britain.
Schools > Public relations > Great Britain.
Universities and colleges > Public relations > Great Britain.
Relations école-collectivité > Grande-Bretagne.
Relations université-collectivité > Grande-Bretagne.
Universités > Relations publiques > Grande-Bretagne.
Community and college
Community and school
Schools > Public relations
Universities and colleges > Public relations
Great Britain
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Series Editor's Foreword; Preface; Notes on Contributors; Glossary of Terms; Section I
  • Setting the Context; Chapter 1
  • The Vanishing Boundaries: The Importance of Effective External Relations; Chapter 2
  • Accountability in Education Systems: Centralising and Decentralising Pressures; Chapter 3
  • Strategy, External Relations and Marketing; Chapter 4
  • Partnerships, Alliances and Competition: Defining the Field; Section II
  • Relating to Stakeholders; Chapter 5
  • Schools and the State; Chapter 6
  • The State and Colleges.
  • Chapter 7
  • Working with Governors: A Bridge to the Community?Chapter 8
  • Managing Relationships between Schools and Parents; Chapter 9
  • Colleges and Customers; Chapter 10
  • Collaboration between Schools; Chapter 11
  • Working with Employers and Business; Section III
  • A Strategic Approach to External Relations; Chapter 12
  • Finding Your Place: Sensing the External Environment; Chapter 13
  • Achieving Responsiveness; Chapter 14
  • Communicating the Organisation; Index.

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