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Managing External Relations in Schools and Colleges : International Dimensions.

In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has become an important role for leaders of schools and colleges, as self-management requires them to think strategically and act responsively. Scanning and r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lumby, Jacky
Otros Autores: Foskett, Nicholas H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : SAGE Publications, 1999.
Colección:Centre for Educational Leadership and Management.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Managing External Relations in Schools and Colleges :  |b International Dimensions. 
260 |a London :  |b SAGE Publications,  |c 1999. 
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520 |a In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has become an important role for leaders of schools and colleges, as self-management requires them to think strategically and act responsively. Scanning and responding to the external environment lies at the heart of ensuring quality educational provision, and surviving as a credible learning organization. This book examines the key issues for educational institutions in managing the range of external relations. The editors believe that. 
588 0 |a Print version record. 
505 0 |a Cover; Contents; Series Editor's Foreword; Preface; Notes on Contributors; Glossary of Terms; Section I -- Setting the Context; Chapter 1 -- The Vanishing Boundaries: The Importance of Effective External Relations; Chapter 2 -- Accountability in Education Systems: Centralising and Decentralising Pressures; Chapter 3 -- Strategy, External Relations and Marketing; Chapter 4 -- Partnerships, Alliances and Competition: Defining the Field; Section II -- Relating to Stakeholders; Chapter 5 -- Schools and the State; Chapter 6 -- The State and Colleges. 
505 8 |a Chapter 7 -- Working with Governors: A Bridge to the Community?Chapter 8 -- Managing Relationships between Schools and Parents; Chapter 9 -- Colleges and Customers; Chapter 10 -- Collaboration between Schools; Chapter 11 -- Working with Employers and Business; Section III -- A Strategic Approach to External Relations; Chapter 12 -- Finding Your Place: Sensing the External Environment; Chapter 13 -- Achieving Responsiveness; Chapter 14 -- Communicating the Organisation; Index. 
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650 0 |a Community and college  |z Great Britain. 
650 0 |a Schools  |x Public relations  |z Great Britain. 
650 0 |a Universities and colleges  |x Public relations  |z Great Britain. 
650 6 |a Relations école-collectivité  |z Grande-Bretagne. 
650 6 |a Relations université-collectivité  |z Grande-Bretagne. 
650 6 |a Universités  |x Relations publiques  |z Grande-Bretagne. 
650 7 |a Community and college  |2 fast 
650 7 |a Community and school  |2 fast 
650 7 |a Schools  |x Public relations  |2 fast 
650 7 |a Universities and colleges  |x Public relations  |2 fast 
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