Retail marketing and branding : a definitive guide to maximizing ROI /

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"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Perrey, Jesko
Otros Autores: Spillecke, Dennis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester : Wiley, 2013.
Edición:2nd ed.
Colección:Perspectives on consumer industries & retail
Temas:
Rate of return.
Branding (Marketing)
Marketing > Cost effectiveness.
Marketing > Management.
Brand name products.
Retail trade.
Stratégie de marque.
Produits de marque.
Commerce de détail.
Taux de rendement.
Marketing > Coût-efficacité.
Marketing > Gestion.
branding.
BUSINESS & ECONOMICS > Industries > Retailing.
Retail trade
Brand name products
Marketing > Cost effectiveness
Marketing > Management
Rate of return
Construcció de marca (Màrqueting)
Productes de marca.
Comerç al detall.
Llibres electrònics.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Building superior retail brands
  • pt. 2. Optimizing marketing ROI
  • pt. 3. Ten perspectives on retail marketing.

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