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Retail marketing and branding : a definitive guide to maximizing ROI /
"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examp...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley,
2013.
|
| Edición: | 2nd ed. |
| Colección: | Perspectives on consumer industries & retail
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Perrey, Jesko. | |
| 245 | 1 | 0 | |a Retail marketing and branding : |b a definitive guide to maximizing ROI / |c Jesko Perrey and Dennis Spillecke. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester : |b Wiley, |c 2013. | ||
| 300 | |a 1 online resource (374 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 490 | 0 | |a Perspectives on consumer industries & retail | |
| 500 | |a Previous edition: 2011. | ||
| 500 | |a Includes index. | ||
| 520 | |a "Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters"--Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. | |
| 504 | |a Includes bibliographical references and index. | ||
| 542 | |f Copyright © John Wiley & Sons |g 2013 | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Rate of return. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing |x Cost effectiveness. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 6 | |a Taux de rendement. | |
| 650 | 6 | |a Marketing |x Coût-efficacité. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Retailing. |2 bisacsh | |
| 650 | 7 | |a Retail trade |2 fast | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Marketing |x Cost effectiveness |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Rate of return |2 fast | |
| 650 | 7 | |a Construcció de marca (Màrqueting) |2 thub | |
| 650 | 7 | |a Productes de marca. |2 thub | |
| 650 | 7 | |a Comerç al detall. |2 thub | |
| 655 | 7 | |a Llibres electrònics. |2 thub | |
| 700 | 1 | |a Spillecke, Dennis. | |
| 776 | 0 | 8 | |i Print version: |a Perrey, Jesko. |t Retail marketing and branding. |b 2nd ed. |d Chichester : Wiley, 2013 |z 9781118489529 |w (OCoLC)806199782 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1095122 |z Texto completo |
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