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Copywriting : successful writing for design, advertising, and marketing /

"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shaw, Mark, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Publishing, 2012.
Edición:Second edition.
Temas:
Acceso en línea:Texto completo
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