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The Essentials of Marketing Research.
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the fu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis,
2012.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Silver, Lawrence S. | |
| 245 | 1 | 4 | |a The Essentials of Marketing Research. |
| 250 | |a 3rd ed. | ||
| 260 | |a Hoboken : |b Taylor and Francis, |c 2012. | ||
| 300 | |a 1 online resource (365 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offer. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction to marketing research -- Ethics in marketing research -- Secondary data -- Research designs : exploratory and qualitative research -- Research design : descriptive and causal research -- Measurement -- Primary data collection -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Cases. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing research |v Case studies. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing |x Recherche |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Stevens, Robert E. | |
| 700 | 1 | |a Wrenn, Bruce. | |
| 700 | 1 | |a Loudon, David L. | |
| 758 | |i has work: |a The essentials of marketing research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGHvbpfVdTJG7tMKphdVJC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Silver, Lawrence S. |t Essentials of Marketing Research. |d Hoboken : Taylor and Francis, ©2012 |z 9780415899291 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1075439 |z Texto completo |
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