The Essentials of Marketing Research.

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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the fu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Silver, Lawrence S.
Otros Autores: Stevens, Robert E., Wrenn, Bruce, Loudon, David L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Edición:3rd ed.
Temas:
Marketing research.
Marketing research > Case studies.
Marketing > Recherche.
Marketing > Recherche > Études de cas.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Electronic books.
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offer.
Descripción Física:1 online resource (365 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781136593246
1136593241
9780203182598
0203182596

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