Advertising myths : the strange half-lives of images and commodities /

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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cronin, Anne M., 1967-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2004.
Colección:International library of sociology.
Temas:
Advertising > Social aspects.
Consumer behavior.
Consumption (Economics) > Social aspects.
Publicité > Aspect social.
Consommateurs > Comportement.
Société de consommation > Aspect social.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Social aspects
Consumer behavior
Consumption (Economics) > Social aspects
Werbung
Verbraucherverhalten
Soziologie
Reclame.
Sociale aspecten.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Images, commodities and compulsions : consumption controversies of the nineteenth century
  • Advertising as site of contestation : criticisms, controversy and regulation
  • Advertising agencies: commercial reproduction and the management of belief
  • Animating images : advertisements, texts, commodities
  • Advertising reconsidered.

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